HOW TO FIND NEW CLIENTS FOR B2B STARTUP OR SOFTWARE HOUSE?
Your team of software developers is growing, and you reached ten, twenty or thirty people. If most of your clients come from referrals, that means you produce top-notch software!
It means, too, you need to turn your company into a machine that brings you sales leads to keep your talented engineers motivated, and your cash flow secured.
Depending on the time frame and your budget, there are plenty of tactics available to build a pipeline of sales leads. The beginning of this journey starts from creating a marketing and sales strategy.
How to start marketing and sales in a B2B STARTUP OR software house?
There are no excuses, you need to get involved. Great marketing and efficient sales require a self-aware company with a vision and a strategy that is transferable to objectives and tactics. On the table, you have digital marketing, inbound, outbound, paid ads, partnerships, online events, marketplaces, account-based marketing and sales, blogging, SEO and many more.
Do it on your own or get support from GrowMy.Tech.
Founder @ Nextrope
Our goal for the cooperation was to optimize the marketing and sales strategy for the entire organization.
The Grow My Tech team's know-how about the blockchain space and the use of this know-how in the company strategy was impressive.
First thing was a detailed audit and analysis that resulted in our strategic decisions. Once having that sorted out, Marcin took over communication planning, content and new website planning with management and execution.
It is like having a marketing manager without investing in full FTE.
Co-founder @ Zaufane.pl
GrowMy.Tech will help your software company kick-off marketing and sales processes to get a predictive stream of sales leads. Let’s take the first big step forward.
The cooperation is flexible and up to your needs. Please see which of these variants might be a good fit for your business.
Up to 10 hours. Ad hoc consultation.
Choose to discuss particular topics. Review your plan, results or tactics of yours.
Great for people who seek external verification and advise on already running processes or initiatives.
interim growth manager
30 hours per month. Minimum three months contract.
Structuring and Facilitation for the Stages: Marketing and Sales Introduction, Analysis, Strategy Crafting, Preparations for the Execution.
Best for companies that know they need marketing and sales to scale up but do not know where to start and do not want to engage fully financially at the very beginning.
extended growth manager
Up to 60 hours per month. Minimum three months contract.
Facilitation and Operational Support for the Stages: Marketing and Sales Introduction, Analysis, Strategy Crafting, Preparations for the Execution, Recruitment and Operations.
Best for those who know they should have started marketing and sales yesterday and now need to speed up.
WHY SHOULD I WORK WITH YOU MARCIN?
Let's talk and figure it out. There is a high probability that I have already tackled your challenges.
I am a seasoned manager with experience and understanding of early-stage and small businesses. Fields of my particular interest and focus are Strategy, Marketing, Product, Services & Business Development for B2B companies. The experience stems from seven years of running two tech startups, working in a core team of a custom software development agency and from networking with peers from the tech community.
Oleksii Babachenko Lead Business Analyst @ SoftServe
Marcin did a great job to consult us in digitalising logistics process within a product discovery workshop, drive proper conversation with business stakeholders, define business and optimal solution. They helped to understand how we can bring value to the client using the analytical platform.